[ VIDEO STUDIO ]
Script it, shoot it, ship it — without a camera or a crew.
Choose B-roll or talking avatar and the script writer formats for that output, using the author voice and likeness from your Brand Book. Generate the video, then repurpose it into social posts in a click.
In short
MKTGToolkit Video Studio is an AI video creation app for marketing teams. It writes B-roll or talking-avatar scripts in your Brand Book voice using a selected author's tone and image, generates cinematic clips and avatar videos, tracks generation status, and hands the finished asset to the social, blog and campaign apps for repurposing.
- B-roll or talking-avatar script modes
- Author voice and likeness from the Brand Book
- Cinematic clip and avatar generation
- One-click repurposing into social
What the Video Studio does
Mode-aware script writer
Pick B-roll or talking avatar and the output changes: shot lists and prompt-ready visual beats, or spoken script with pacing and delivery notes.
Your author, your voice
Scripts inherit the selected Brand Book author's tone and expertise, and the avatar uses their associated image so the face matches the byline.
Cinematic generation
Generate clips from prompts with style guidance, with status tracking and retries so long renders do not silently fail.
Built for repurposing
Finished videos carry their prompt and alt text, so social captions, blog embeds and campaign assets can be generated from them in one click.
Shared media library
Videos land beside images in the brand's media library, filterable by campaign, brand or project.
On the same calendar
Video assets attach to campaigns and appear on the master calendar with the posts and emails they support.
Video Studio is one app. The advantage is the system behind it.
MKTGToolkit is built around two shared layers. The Brand Book holds your strategy — voice rules, target markets, offers, proof library, competitors, colours, layouts and authors. The Brain holds your execution — tasks, planner, meetings, notes, brain dumps and the calendar every app writes to. Each app is a surface on top of those two layers, which is why an idea can travel from a Monday note to a published asset without being retyped.
Brand Book
Voice rules, markets, offers, proof library
The Brain
Tasks, planner, meetings, content calendar
Choose the format
B-roll for visuals or talking avatar for a presenter-led piece.
Write the script
The AI writes it in your chosen author's voice with the right structure for that format.
Generate
Cinematic clips or avatar video render with status tracking and retries.
Repurpose
Push the finished video into social drafts, blog embeds and campaign assets.
Apps that share the same context
Why it matters for consistency
Video is where off-brand output is most obvious. Because the script writer and the avatar both read the Brand Book — voice rules, author profiles, banned claims and visual style — the video sounds and looks like the same business as the blog post it supports.
MKTGToolkit Video Studio vs a standalone AI video tool
| The job | Standalone video tool | MKTGToolkit Video Studio |
|---|---|---|
| Script | Write it yourself or paste from a chatbot | Mode-aware script writer using your author's voice |
| Presenter | Generic stock avatar | Avatar tied to the Brand Book author and their image |
| Style | Prompt roulette | Brand visual style and style profiles applied to generation |
| Distribution | Download, re-upload, rewrite captions | One-click repurposing into social drafts and blog embeds |
| Planning | Separate from the rest of marketing | Attached to campaigns on the shared calendar |
| Pricing | Minute-based credit packs | €15/month per core app, Brain and Brand Book free |
Questions
people ask
Quick answers about pricing, capabilities and how Video Studio fits with the rest of MKTGToolkit.
Video Studio. Powered by the Brand Book + Brain.
Start with Video Studio for €15/month, or pick the apps that match how you actually work. The Brain and the Brand Book are included free with any subscription, so the connective tissue is always there.