[ SOCIAL APP ]
The social media scheduler that drafts a week of posts in one pass.
Plan, write, and publish across every channel in minutes. Powered by AI that pulls straight from your Brand Book so you never have to fix generic copy again.
In short
MKTGToolkit Social is an AI social media management platform where every draft is generated from your Brand Book — your voice rules, offers, proof library and visual style — then scheduled to Facebook, Instagram, LinkedIn, X, TikTok, Reddit and Pinterest from one content calendar shared with your blog, email and campaign work.
- AI drafts grounded in your Brand Book
- 7 channels, one shared calendar
- Review and approval built in
- €15/month — The Brain included free
See the product before you sign up
Real screens from the Social app — no mock-ups.
Social Dashboard
Drafts, scheduled, published and failed posts at a glance, with the channels publishing on your behalf and the next posts due to go live.
Content Calendar
Drag unscheduled drafts onto any date. The competitor posting heatmap, inferred from your Brand Book competitors, shows which windows are under-served.
Drafts & Review
One draft per channel, each with a platform badge, brand-voice copy and the image composed in Image Studio — reviewed and approved before anything publishes.
What the Social app does
AI posts in your actual voice
Every generation loads the Brand Book kernel server-side: tone rules, banned phrases, emoji policy, real offers from your offer catalog and guardrails on claims you can't make.
One calendar for everything
Social posts sit on the same master calendar as blog posts, email sends and landing page launches, so you can see the whole week instead of one channel at a time.
Multi-channel publishing
Facebook, Instagram, LinkedIn, X, TikTok, Reddit and Pinterest, each with platform-native formatting rather than one message copy-pasted everywhere.
Smart scheduling recommendations
AI suggests posting windows from your audience patterns and a competitor posting heatmap, so you fill the gaps instead of shouting into the same busy hour.
Bulk creation and campaigns
Generate a month of posts from one brief, or spin a campaign out of a blog post, offer or brain dump and keep every asset linked back to the parent campaign.
Listening and smart inbox
Brand mentions, Reddit threads, RSS and competitor signals land in the same workspace, and comments and DMs come into a single inbox with AI draft replies.
Social is one app. The advantage is the system behind it.
MKTGToolkit is built around two shared layers. The Brand Book holds your strategy — voice rules, target markets, offers, proof library, competitors, colours, layouts and authors. The Brain holds your execution — tasks, planner, meetings, notes, brain dumps and the calendar every app writes to. Each app is a surface on top of those two layers, which is why an idea can travel from a Monday note to a published post without being retyped.
Brand Book
Voice rules, markets, offers, proof library
The Brain
Tasks, planner, meetings, content calendar
Capture
A thought lands in a Brain dump or a meeting note and becomes a task or a content idea.
Create
Blog Builder writes the long-form piece with your author voice, citations and target AI prompts.
Repurpose
Social drafts spawn from that post — one per channel — with the composed share image attached.
Publish & report
Everything schedules on one calendar, the live blog URL back-fills into the posts, and results roll up to the campaign.
Apps that share the same context
Why it matters for consistency
Disconnected tools drift. A social scheduler doesn't know the claim your legal team banned, the offer you retired last month or the author whose voice your audience recognises. Because every generator in MKTGToolkit loads the same brand kernel, the tenth post of the month sounds like the first.
Why brand-led social matters right now
11.3%
of marketing budgets currently go to social, with marketers projecting 13.3% within 12 months and 18.4% within five years.
Source: The CMO SurveyTikTok, LinkedIn, X
posted the highest growth in usage among social marketing channels — a shift towards short-form and platform-native formats rather than one post reused everywhere.
Source: HubSpot State of MarketingMKTGToolkit Social vs a standalone scheduler
| The job | Typical scheduler | MKTGToolkit Social |
|---|---|---|
| Writing the post | Blank box, or a generic AI that has never seen your brand | Brand Book voice, offers and proof library injected into every draft |
| Images | Separate design tool, manual export and re-upload | Image Studio layouts and style profiles applied inside the composer |
| Blog → social | Copy the link, rewrite the hook, remember to update it after publish | Drafts spawn from the blog post and the live URL is rewritten on publish |
| Planning | A social-only calendar | Shared campaign calendar across social, blog, email and landing pages |
| Approvals | Screenshots in a group chat | Review links with per-asset comments and approval states |
| Pricing | Per-seat plans that scale with your team | €15/month per core app, with The Brain included free |
Questions
people ask
Quick answers about pricing, platforms, approvals and how Social fits with the rest of MKTGToolkit.
Keep reading
Last updated
Build the Brand Book once. Let every app use it.
Start with Social for €15/month, or pick the apps that match how you actually work. The Brain and Brand Book are included either way.