[ CONTENT REPURPOSER ]
One piece of content in. A month of platform-native assets out.
Turn a blog post, transcript or video into LinkedIn posts, threads, newsletters, scripts and carousels — each rewritten for the platform rather than truncated to fit it.
In short
MKTGToolkit Content Repurposer is an AI content repurposing tool. You give it one source — a blog post, transcript, video or long note — and it produces platform-native outputs for social, email, newsletters and video scripts, choosing hooks per format and enforcing real word counts, all written from your Brand Book voice.
- One source → many platform-native outputs
- Hook selection per format, not copy-paste
- Word-count enforcement with retries
- €15/month — The Brain included free
What the Content Repurposer does
One to many
A single blog post, transcript or note becomes LinkedIn posts, X threads, a newsletter section, a short-form script and carousel copy.
Hook selection
You choose the angle for each output, so the LinkedIn version leads differently from the newsletter rather than repeating the same opening line.
Real length control
Outputs are checked against target word counts and regenerated if they fall short, instead of returning a two-line stub.
Brand-safe by default
Voice rules, banned phrases and the emoji policy from the Brand Book apply to every output, and claims stay inside your offer catalog.
Straight into the apps
Send outputs directly to social drafts, an email campaign or a blog section — no copy-paste between tools.
Handoff and repair
Robust parsing and retries mean a partial AI response is repaired rather than dumped on you as broken output.
Content Repurposer is one app. The advantage is the system behind it.
MKTGToolkit is built around two shared layers. The Brand Book holds your strategy — voice rules, target markets, offers, proof library, competitors, colours, layouts and authors. The Brain holds your execution — tasks, planner, meetings, notes, brain dumps and the calendar every app writes to. Each app is a surface on top of those two layers, which is why an idea can travel from a Monday note to a published asset without being retyped.
Brand Book
Voice rules, markets, offers, proof library
The Brain
Tasks, planner, meetings, content calendar
Drop in the source
Paste a blog post, transcript, note or pick an existing asset.
Pick formats and hooks
Choose the platforms and the angle each version should lead with.
Generate
Each output is written natively for its channel in your Brand Book voice.
Hand off
Push results into social drafts, an email campaign or the campaign calendar.
Apps that share the same context
Why it matters for consistency
Repurposing by hand quietly rewrites your positioning ten times. Because every output loads the same brand kernel, the LinkedIn version and the newsletter version say the same thing about your business — in the right register for each audience.
MKTGToolkit Content Repurposer vs manual repurposing
| The job | Doing it by hand | MKTGToolkit Content Repurposer |
|---|---|---|
| Time per source | Hours of rewriting | One pass produces every format |
| Platform fit | The same text trimmed to fit | Native structure, length and hook per platform |
| Voice drift | Depends who wrote it that day | Brand Book voice rules applied to every output |
| Quality control | You spot the short ones | Word-count checks with automatic regeneration |
| Getting it published | Copy-paste into other tools | Direct handoff to social, email and campaigns |
| Pricing | Another subscription | €15/month per core app, Brain and Brand Book free |
Questions
people ask
Quick answers about pricing, capabilities and how Content Repurposer fits with the rest of MKTGToolkit.
Content Repurposer. Powered by the Brand Book + Brain.
Start with the Content Repurposer for €15/month, or pick the apps that match how you actually work. The Brain and the Brand Book are included free with any subscription, so the connective tissue is always there.