[ BRAND BOOK — FREE ]
Brand guidelines your AI actually obeys, not a PDF nobody opens.
Define voice, markets, offers, proof, competitors and visual identity once. Every generator in MKTGToolkit loads the same brand kernel server-side, so nothing off-brand gets written in the first place. The Brand Book lives inside The Brain workspace.
In short
The MKTGToolkit Brand Book is machine-readable brand guidelines and the strategy layer inside The Brain. It stores voice rules and banned phrases, target market profiles, an offer catalog, a proof and citation library, competitors, verified authors, colour and typography tokens, layouts and style profiles — and every AI generator in the toolkit loads that kernel server-side before writing a word. It is free with any subscription.
- Free with any subscription
- Voice rules and banned phrases enforced
- Offer catalog and proof library ground every claim
- Colour, type and layout tokens for every asset
What the Brand Book does
Voice rules with teeth
Tone, reading level, banned phrases and emoji policy are applied server-side to every generation, not pasted into a prompt and forgotten.
Target market profiles
Structured demographics and psychographics so copy is written for a defined audience rather than 'everyone'.
Closed-world offer catalog
AI can only sell offers that exist, at prices that are real, with USP guardrails on claims you cannot make.
Proof and citation library
Collected evidence, ranked for relevance per piece, with source tiering and gap tracking when the evidence is not strong enough.
Visual identity tokens
Semantic tokens for CTAs, canvases, email bands and social accents, plus logo vault, fonts, icon libraries and image style profiles.
Verified authors and competitors
Author profiles carry voice and Schema.org Person data for E-E-A-T; competitor records feed benchmarking, listening and gap analysis.
Brand Book is one app. The advantage is the system behind it.
MKTGToolkit is built around two shared layers. The Brand Book holds your strategy — voice rules, target markets, offers, proof library, competitors, colours, layouts and authors. The Brain holds your execution — tasks, planner, meetings, notes, brain dumps and the calendar every app writes to. Each app is a surface on top of those two layers, which is why an idea can travel from a Monday note to a published asset without being retyped.
Brand Book
Voice rules, markets, offers, proof library
The Brain
Tasks, planner, meetings, content calendar
Define
Fill the Brand Book once — voice, markets, offers, proof, competitors, visuals and authors.
Enrich
Import a moodboard, analyse competitor sites and collect proof as you go.
Generate
Every app loads the kernel server-side before writing copy or generating an image.
Scale
Add brands or clients and switch context in one click — the whole stack follows.
The Brand Book lives inside The Brain
Brand Book is the strategy layer inside The Brain. Ideas captured in The Brain are turned into assets using the Brand Book rules.
Apps that share the same context
Why it matters for consistency
Prompt libraries drift because they rely on whoever is typing. A structured Brand Book makes consistency a property of the system: the same voice rules, offers, proof and visual tokens are injected into every generation, in every app, for every brand you run.
MKTGToolkit Brand Book vs a brand guidelines PDF
| The job | Brand guidelines PDF | MKTGToolkit Brand Book |
|---|---|---|
| Who reads it | Nobody, after week one | Every AI generation, every time |
| Voice | Adjectives on a slide | Enforceable rules, banned phrases and emoji policy |
| Claims | Whatever the writer remembers | Closed-world offer catalog with USP guardrails |
| Evidence | Scattered links | Ranked proof library with source tiering and gap tracking |
| Visuals | A colour swatch page | Semantic tokens, logo vault, fonts and image style profiles |
| Multiple brands | A PDF each | Switch brand and the whole toolkit changes context |
Questions
people ask
Quick answers about pricing, capabilities and how Brand Book fits with the rest of MKTGToolkit.
Build the Brand Book once. Let every app use it.
Build the Brand Book once — it is free with any subscription, and every €15/month app you add uses it immediately.