[ THE BRAIN — FREE ]
The AI second brain for marketers — free with any subscription.
Capture the idea, plan the week, run the meeting and watch it turn into real marketing assets. The Brain is the execution layer every other app writes to, and it keeps your Brand Book at the centre of every decision.
In short
The Brain is MKTGToolkit's free execution layer inside the workspace: brain dumps that get synthesised into proposed assets, a daily, weekly and monthly planner, tasks and projects, meeting notes with live transcription and AI action items, notebooks, a Pomodoro timer and two-way Google Calendar sync. Every other app reads and writes to it, and the Brand Book tab means voice, offers and visuals are one click away. It is included free with any subscription.
- Free with any subscription
- Brain dumps synthesised into real assets
- Meetings transcribed with AI action items
- Two-way Google Calendar sync
What The Brain does
Brain dumps that go somewhere
Type the thought raw. Synthesis proposes tasks, blog ideas, campaign briefs or social posts, and marks the dump done once the asset is created.
Planner for the whole week
Daily, weekly and monthly views with slash commands for rapid entry, plus notes that stay in context beside the schedule.
Meetings with AI action items
Live transcription during the meeting, then automatic extraction of decisions and action items into tasks with owners.
Notebooks and post-its
Long-form notebooks with a full editor, plus colour-coded post-its with tags, reminders and convert-to-task.
Two-way Google Calendar sync
Events created in either place stay in step, so the marketing calendar and your real diary do not drift apart.
Focus and review
Pomodoro timer, AI briefings and a weekly review that pulls a cross-app snapshot of what actually shipped.
The Brain is one app. The advantage is the system behind it.
MKTGToolkit is built around two shared layers. The Brand Book holds your strategy — voice rules, target markets, offers, proof library, competitors, colours, layouts and authors. The Brain holds your execution — tasks, planner, meetings, notes, brain dumps and the calendar every app writes to. Each app is a surface on top of those two layers, which is why an idea can travel from a Monday note to a published asset without being retyped.
Brand Book
Voice rules, markets, offers, proof library
The Brain
Tasks, planner, meetings, content calendar
Capture
A brain dump, meeting note or post-it catches the idea before it disappears.
Triage
Synthesis turns it into a task, a blog idea or a campaign brief.
Plan
It lands on the planner and the shared calendar with an owner and a date.
Execute
The relevant app picks it up and produces the asset — still linked back to the note.
The Brain works with the Brand Book
Every task, note and campaign in The Brain is executed in the voice, offers and visuals defined in the Brand Book. They are designed as one system.
Apps that share the same context
Why it matters for consistency
Ideas usually die between the note app and the marketing tool. The Brain removes that gap: the same record that started as a Monday thought becomes the task, the brief and the published asset, with the Brand Book supplying the voice at every step.
MKTGToolkit The Brain vs a general note-taking app
| The job | Note-taking app | MKTGToolkit The Brain |
|---|---|---|
| Capture | Notes pile up | Dumps are synthesised into proposed marketing assets |
| Meetings | Transcript you never reread | AI action items become tasks with owners |
| Planning | A separate to-do app | Planner and calendar shared with every marketing app |
| Execution | Copy the note into another tool | The idea becomes a blog, social or campaign asset in place |
| Calendar | Manual duplication | Two-way Google Calendar sync |
| Price | Another monthly fee | Free with any MKTGToolkit subscription |
Questions
people ask
Quick answers about pricing, capabilities and how The Brain fits with the rest of MKTGToolkit.
One command centre. Every app follows your strategy.
The Brain is free with any subscription — pick one core app at €15/month and the whole execution layer comes with it.