[ EMAIL & COMMS ]
Email campaigns that sound like you wrote them, because your brand wrote the brief.
Draft, design and send campaigns from your own domain. Contacts, offers and voice rules come straight from the Brand Book, so the tenth send of the quarter is as on-brand as the first.
In short
MKTGToolkit Email & Comms is AI email marketing software inside a wider marketing system. It generates campaign copy from your Brand Book voice and offer catalog, converts it into email-safe HTML, manages brand-scoped contacts and lists, sends from your verified sending domain and reports back to the parent marketing campaign.
- AI campaign copy from your real offers
- Brand-scoped contacts and segments
- Verified sending domain and templates
- €15/month — The Brain included free
What the Email app does
AI campaigns in your voice
Subject lines, preview text and body copy generated from your Brand Book tone rules, banned phrases and live offer catalog — not a generic template library.
Contacts scoped by brand
Every contact, list and segment belongs to a brand, so switching brands switches the audience, the voice and the sending identity together.
Your own sending domain
Guided domain verification and transactional plus marketing templates, so campaigns land from your address rather than a shared sender.
Email-safe HTML, always
Markdown and AI output are converted through an email-safe renderer with brand colour bands and fonts, so the design survives Outlook.
One shared calendar
Sends sit on the same master campaign calendar as social posts, blog publishes and landing page launches — the whole week in one view.
Grouped under campaigns
Tactical sends nest under a parent marketing campaign, so an email, its landing page and its social posts stay linked for reporting.
Email & Comms is one app. The advantage is the system behind it.
MKTGToolkit is built around two shared layers. The Brand Book holds your strategy — voice rules, target markets, offers, proof library, competitors, colours, layouts and authors. The Brain holds your execution — tasks, planner, meetings, notes, brain dumps and the calendar every app writes to. Each app is a surface on top of those two layers, which is why an idea can travel from a Monday note to a published asset without being retyped.
Brand Book
Voice rules, markets, offers, proof library
The Brain
Tasks, planner, meetings, content calendar
Capture
An offer, note or brain dump becomes a campaign brief.
Write
The AI drafts subject line and body from the Brand Book voice and offer catalog.
Design
Brand colours, fonts and CTA tokens render into email-safe HTML.
Send & report
Schedule on the shared calendar, send from your domain, and results roll up to the campaign.
Apps that share the same context
Why it matters for consistency
A standalone email tool has no idea which offer you retired, which claim you cannot make or which proof point converts. Because Comms reads the same brand kernel as the blog, social and landing page apps, every send stays inside the same story.
MKTGToolkit Email & Comms vs a standalone email platform
| The job | Standalone email tool | MKTGToolkit Email & Comms |
|---|---|---|
| Writing the email | Blank template or generic AI | Brand Book voice, real offers and proof injected into the draft |
| Audience | One global contact list | Contacts, lists and segments scoped per brand |
| Design | Drag-and-drop that ignores your brand | Brand colour bands, fonts and CTA tokens applied automatically |
| Planning | An email-only calendar | Shared calendar with social, blog, landing pages and paid search |
| Attribution | Per-send stats in isolation | Sends nested under the parent marketing campaign |
| Pricing | Contact-tier pricing that climbs | €15/month per core app, Brain and Brand Book free |
Questions
people ask
Quick answers about pricing, capabilities and how Email & Comms fits with the rest of MKTGToolkit.
Email & Comms. Powered by the Brand Book + Brain.
Start with Email & Comms for €15/month, or pick the apps that match how you actually work. The Brain and the Brand Book are included free with any subscription, so the connective tissue is always there.