[ PAID SEARCH ]
Keyword research with real numbers, and a budget plan you can defend.
Live Google Keyword Planner data, competitor keyword intelligence, negative keyword mining and ad copy written from your Brand Book — so the plan and the creative come from the same place.
In short
MKTGToolkit Paid Search is a keyword research and paid search planning app connected to live Google Ads keyword data. It returns real search volumes and competition, builds budget plans and forecasts, mines negative keywords, surfaces competitor keyword intelligence, and writes ad copy from your Brand Book voice and offer catalog.
- Live Google keyword volumes, not estimates
- Budget planner and forecasting
- Negative keyword mining
- Ad copy from your Brand Book offers
What the Paid Search app does
Live keyword data
Search volume, competition and bid ranges pulled from the Google Ads keyword planner rather than a stale third-party index.
Budget planner
Model spend against volume and expected cost per click to build a plan you can put in front of a client or a board.
Negative keyword miner
Surface the terms wasting spend, with the real volumes attached, and build negative lists before they cost you money.
Competitor intelligence
See which terms competitors are winning and where the gaps are, feeding both your ads and your content plan.
Ad copy in your voice
Headlines and descriptions generated from your Brand Book voice rules and real offers, so the ad matches the landing page.
Feeds the content plan
Keyword findings flow into the blog builder and landing pages, so organic and paid chase the same demand instead of different lists.
Paid Search is one app. The advantage is the system behind it.
MKTGToolkit is built around two shared layers. The Brand Book holds your strategy — voice rules, target markets, offers, proof library, competitors, colours, layouts and authors. The Brain holds your execution — tasks, planner, meetings, notes, brain dumps and the calendar every app writes to. Each app is a surface on top of those two layers, which is why an idea can travel from a Monday note to a published asset without being retyped.
Brand Book
Voice rules, markets, offers, proof library
The Brain
Tasks, planner, meetings, content calendar
Research
Pull live volumes and competition for your seed terms and competitor domains.
Plan
Build a budget and forecast, and mine the negatives before launch.
Create
Generate ad copy and a matching landing page from the same Brand Book context.
Connect
Push the winning terms into blog and landing page briefs so organic follows paid.
Apps that share the same context
Why it matters for consistency
Keyword tools and copy tools usually live apart, which is how an ad promises something the landing page never mentions. Here the keyword, the ad and the page all resolve from the same offer catalog and voice rules.
MKTGToolkit Paid Search vs a standalone keyword tool
| The job | Standalone keyword tool | MKTGToolkit Paid Search |
|---|---|---|
| Volume data | Third-party estimates | Live Google Ads keyword planner data |
| Budgeting | Export to a spreadsheet | Built-in budget planner and forecast |
| Wasted spend | Found after the fact | Negative keyword mining with real volumes attached |
| Ad copy | Written elsewhere | Generated from Brand Book voice and offer catalog |
| Organic link | A separate SEO tool | Findings feed blog briefs and landing pages directly |
| Pricing | Seat-based SaaS | €15/month per core app, Brain and Brand Book free |
Questions
people ask
Quick answers about pricing, capabilities and how Paid Search fits with the rest of MKTGToolkit.
Paid Search. Powered by the Brand Book + Brain.
Start with Paid Search for €15/month, or pick the apps that match how you actually work. The Brain and the Brand Book are included free with any subscription, so the connective tissue is always there.