Supercharge your marketing efforts with this Senior Marketing Manager profile focused on acquisition and retention. This role combines strategic campaign planning, multi-channel execution, and data-driven optimization to drive growth. The ideal candidate will lead a team, develop comprehensive marketing programs, and collaborate across departments. From demand generation to CRM strategy, this profile outlines the skills needed to excel in both B2C and B2B environments. Customize this template to find a marketing leader who can create targeted personas, optimize conversion funnels, and deliver measurable results across global markets. Elevate your acquisition and retention strategies with this adaptable role description.